SCRAPPING BIG BUSINESS

Scrapbooking Industry Statistics in Time for National Scrapbook Day

ELMWOOD PARK, NJ (April 26, 2010) – National Scrapbooking Day has emerged as a way of celebrating the number one, top-selling category of the 39 craft segments in the $27 billion U.S. craft and hobby industry. National Scrapbooking Day is held each year on the first Saturday in May. It started in 1994 as a way of celebrating the joys of scrapbooking.
According to the Craft & Hobby Association (CHA) about 35 percent (or 40 million) of the 113 million U.S. households scrapbook, rubber stamp or make cards and spent approximately $4 billion* in 2009 on scrapbook, “Memory Craft” and other paper crafting products.

According to Google.com, Scrapping is so popular that there are now well over 1.3 million scrapbook bloggers, thousands of scrapbooking events, and dozens of magazines dedicated to scrapbooking. Many of the major cruise lines now offer special scrapbooking cruises. Tens of thousands of people across the country participate in special scrapbooking parties and retreats, called “crops,” where they get together to “scrap,” socialize with friends and family, and create new memories.

Scrapbooking is part of the important repertoire of American crafts meeting the personal, social, and health needs of millions of people each year while fueling the multi-billion dollar scrapbook segment of the craft and hobby industry. According to CHA research* most people craft for one or a combination of these key benefits:

1. Sense of Accomplishment
2. Relaxation
3. Memory Keeping
4. Health
5. Economy/Value
6. Recommended by Friends or Family
7. Enables Spending Time with Others
8. Interaction with Children

(*CHA Attitude & Usage Study – 12/31/2009)
About the Craft & Hobby Association
The Craft & Hobby Association is an international not-for-profit trade association consisting of thousands of member companies engaged in the design, manufacture, distribution and retail sales of products in the $27 billion U.S. craft and hobby industry. For more information about CHA visit www.craftandhobby.org. To find out more about its award-winning Conventions and Trade Shows visit: www.chashow.org.